Twitter Trending Campaigns and Twitter Trends | Twitter influencer marketing


Twitter, as we know, is the current most popular micro-blogging and social networking platform. Twitter is where people connect with their passions, share their opinions, and find out what is happening in the world right now. It is being used by everyone from common people to celebrities to politicians and brands for their promotions. Stick to this article to know more about Twitter Trending Campaigns and Twitter Trends.

Twitter Trends:
In Twitter, a word, phrase, or topic that is mentioned at a greater rate than others is said to be a “trending topic” or simply a “trend”. Trending topics become popular either through a concerted effort by users or because of an event that prompts people to talk about a specific topic. This topic can be represented with a hashtag or a keyword. A hashtag is a keyword or phrase that is preceded with a pound (#) sign like #FinalGame

Trends present activity based on real-time hashtag use and location. What you see on the trending list is more likely related to the topics that matter to you and the online community where you belong. However, you can see trends outside of your network (India or the whole World) by Customizing the location and other settings in the Trends. Since trends are characterized by hashtags/keywords, they are clickable and lead to a list of all the Tweets using that hashtag/keyword all over the world. You can also see the most popular (top) tweets or the most recent (latest) tweets.

Twitter Trending Campaigns and Twitter Trends :
With more than 300 million active users, Twitter is an excellent platform for businesses to reach & get connected with the new audience.  Promoting a product or service on Twitter costs very little and helps brands to grow. The brands understand that content is core to effective marketing and, ultimately, to their entire business so they use Twitter for Content Marketing using Twitter Trending Campaigns. The major goals of Twitter Trending Campaigns for brands are:

Generating leads & sales
Increasing Brand Awareness/Events & Launches
Building a better Customer Support channel
Creating a positive opinion
Building community

Twitter being a highly influential social media marketing platform, the power of a tweet can boost a product quickly with a trending hashtag. Twitter trending campaigns for brands are mostly carried out by social media agencies in the following steps:

Understanding brand requirements and goals
Creating a campaign strategy
Selecting the right influencers
Executing the campaign
Analyzing the trends/statistics of campaign effectiveness

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Twitter is growing rapidly. Every day, the size of the Twitter audience is growing and thus it provides an excellent opportunity for businesses and brands to connect with new audiences, get their views, read their conversations with competitors and more. The openness of Twitter is a goldmine of Customer Insight!

Promoted Trend:
A Promoted Trend is a 24-hour high-impact takeover of the Trends list on Twitter — where people go to see what’s happening in real-time. Promoted Trends act similar to any other trending topic, and users are able to interact and engage with them in the exact same way. The only difference is that a Promoted Trend is purchased by an advertiser, and is clearly marked as being “Promoted”.

At any given point of time, from the Twitter Trends list, few trends might be social media agency organized campaigns for brands while some might be organic trends created by users (non-influencers) tweeting on current topics/events or any state/country related news. For example, if an important sports event is there, users all around the world tweet about it and that creates an organic world wide trend without any brand or social media agency participating actively. Twitter trends can vary from major global events like #Wimbledon to smaller weekly celebrations like #WednesdayWisdom or #FridayFeeling.

If you wish to run a twitter trending campaign contact us. It can be done at a very low cost as compared to promoted trends.


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