Top Tiktok influencers in india | TikTok influencer marketing India
TikTok influencer marketing is rapidly booming in India and we have executed dozen of TikTok influencer marketing campaigns. Contact us if you are looking for top Tiktok influencers in india.
It’s 2019 – the age of Influencer Marketing in India and social media is no more only about sharing personal updates. Using social media for entertainment purposes is the latest trend and TikTok perfectly feeds into that need by giving everybody space to freely express their creativity.
TikTok has become one of the world’s most popular video-sharing platforms. Let’s have a look at how TikTok is the next major platform for Influencer Marketing in India and also catch a glimpse of the Top TikTok Influencers in India.
TikTok Social Media World
Social Media world is constantly changing, unpredictable and dynamic just like its users. After Facebook, WhatsApp, Instagram and all of Google, the requirements have now shifted to Self Expression, Music, Interaction and Engagement rather than just posting. Thus TikTok.
Founded in 2016, TikTok is a highly engaging video platform with over 500 million active users spread across 150 countries across the world. With over 1 billion downloads worldwide, TikTok was one of the most popular apps of 2018 – it clocked in as the #2 most downloaded app on the App Store, and claimed the #1 slot on Google Play.
Top 10 Countries with the largest TikTok database:
India – 119.3mn users.
USA – 39.6mn users.
Turkey – 28.4mn users.
Russia – 24.3mn users.
Mexico – 19.7mn users.
Brazil – 18.4mn users.
Pakistan – 11.8mn users.
Saudi Arabia – 9.7mn users.
What is TikTok?
TikTok is a video-sharing mobile platform-driven almost entirely by a community of young, creative and eclectic users that have grown up within the era of social media.
It is used to create short lip-sync, comedy, and talent videos. TikTok includes built-in sounds and pre-cleared song snippets without any copyright issues. The application allows users to create short music and lip-sync videos of 3 to 15 seconds and short looping videos of 3 to 60 seconds.
Users can upload and share videos up to 15 seconds in length, and often feature lip-syncing, dancing, pranking, among many other comedic acts. TikTok app allows users to add audio and visual effects, including songs and filters, making it a popular destination for creative minds but also enabling anyone to be a creator.
TikTok is inclusive of thousands of thriving communities focused on a diverse array of verticals such as dance, beauty, sports, food, fashion, and comedy.
TikTok makes it easy to make and create videos that aren’t too cringe-worthy for today’s generation. TikTok includes all the necessary editing tools and effects needed to make a serviceable video. Users can quickly merge raw film, music, filters, and effects to create something that the audience will appreciate.
TikTok social networking service is owned by ByteDance, a Beijing-based company founded in 2012 by Zhang Yiming. The app was launched in 2017 for iOS and Android for markets outside of China.
ByteDance had previously launched Douyin for the China market in September 2016. TikTok and Douyin are similar but run on separate servers to comply with Chinese censorship restrictions.
It is popular in Asia, the United States, and other parts of the world. TikTok parent company ByteDance claims that its videos garner 17 billion monthly average views with users spending an average of 52 minutes per day in the app.
On 9 November 2017, TikTok’s parent company, ByteDance, spent up to $1 billion to purchase musical.ly, a startup based in Shanghai with an office in Santa Monica, California, owning a popular social media platform targeting the US teenage market.
Looking forward to leveraging the US digital platform’s young user base, TikTok merged with musical.ly on 2 August 2018 to create a larger video community, with existing accounts and data consolidated into one app, keeping the title TikTok.
Musical.ly was a social media video platform that allowed users to create short lip-sync and comedy videos. In June 2016, Musical.ly had over 90 million registered users, up from 10 million a year earlier. By the end of May 2017, the app reached over 200 million users.
ByteDance Ltd. acquired Musical.ly Inc. on November 9, 2017, and merged it into TikTok on August 2, 2018.
The original selling point of Musical.ly was that it provided an easy-to-use platform for predominantly young people to create videos of themselves miming to their favorite music tracks – a glorified karaoke vehicle. The original TikTok had a similar basic premise, so the two apps merged well.
After the merging of TikTok and Musical.ly, TikTok exploded overnight, escalating into the hottest social media platform due to its novel features and functionalities.
TikTok is more popular on Android than iOS. More than 500 million people globally use TikTok monthly. 26.5 million of the 500 million monthly active users are from the U.S. TikTok’s user base is largely based in India at 43% of all users.
Monthly TikTok downloads have steadily increased, surpassing Facebook, Instagram, YouTube, and Snapchat. Thus, TikTok’s global user base has swelled, reaching more than 500 million active users worldwide. This makes it twice the size of Vine’s at its peak of 200 million.
The creative TikTok users along with the filters, duets, challenges, and other audio-visual effects make TikTok the perfect app where users enjoy through an endless stream of quirky, cringe-worthy, addictive content.
TikTok provides users ways to pump out a lot of videos in a multitude of formats without a ton of production assistance. TikTok also gives users the ability to string together their 15-second video clips to make 60-second stories, and they can upload even longer videos recorded outside the video app.
TikTok Influencer Marketing
Coming to Influencer Marketing in India, brands have realized TikTok’s explosive potential for viral marketing. Global fashion brand Guess recently launched the first-ever U.S. brand collaboration with TikTok with its #InMyDenim campaign, partnering with relevant influencers to promote its new denim.
Other popular brands such as Google, Coca-Cola, the NBA, and Chipotle have already worked on major TikTok campaigns to raise brand awareness.
TikTok has a whole lot of superstars, from musicians to comedians to teenagers who like to show off their lip-syncing, dancing, acting skills. And most of them are open to product endorsements.
All brands want to tap this platform that is linked with youth culture, has the ability to quickly create content that is easily consumable and highly relatable. Music being its key aspect, TikTok content connects easily with people of all ages. TikTok offers to target based on age, gender, and geo-location. Marketers can also create custom audiences with the option of whitelisting or blacklisting profiles.
From makeup to baking videos, TikTok is full of creative people making things. TikTok is strongly youth-oriented. With an average age of TikTok creators between 15 to 25 and the average age of audiences at TikTok between 15 to 35, if you sell to a youthful demographic, working with influencers on TikTok is the best marketing strategy.
Any TikTok influencer marketing campaign will revolve around influencers making, sharing, and sometimes live streaming videos that will in some way promote your brand and make it attractive to their followers.
Brands like Paytm, Vodafone, Cadbury, Fogg, Idea, Flipkart, etc are already using top TikTok influencers in India because within a small budget, brands get a great amount of awareness, leads and ultimately sales. Influencer Marketing expert Devain Doolaramani says that TikTok is a powerful platform with a lot of potentials where trends start organically.
List of famous TikTokers
Speaking about Top TikTok Influencers in India, today there are about a total of 15 million registered users in India. Among them are TikTok influencers who are entertaining everyone with a great sense of humour and amazing acting skills.
TikTok is a wonderful platform for brands looking for localized content strategies for their influencer marketing campaigns as most of the Top TikTok influencers are well-versed in local languages. Here are the few Top TikTok influencers in India:
Riyaz Ali : 33.3 million followers.
Riyaz Aly is an Indian actor, influencer, fashion blogger and TikTok star. He is primarily known for posting his lip-sync videos on popular app TikTok.
Faisal Shaikh : 25.7 million followers.
Faisal Shaikh is a tiktok sensation and has become famous after making glamourous videos on tiktok. He has got massive fans from all around the globe.
Arishfa Khan: 23.7 million followers.
She is an actor and is a model and influencer and a rising Indian TikTok star. She become famous on tiktok in very less span of time.
Awez Darbar: 23.3 million followers.
Awez Darbar is one of the talented choreographers in India. His great sense of humour and wonderful acting skills have helped gain huge popularity on YouTube and TikTok.
Nisha Guragain: 22.9 million followers.
Nisha Guragain is a model and influencer and a rising Indian TikTok star. She got everyone’s attention after uploading a lip-sync musical video on Mujhe Yaad Hai Aata Teri Wo Nazrein Milana song because that video went viral and it got more than 2.5 million likes on TikTok.
Jannat Zubair: 20.8 million followers.
Jannat Zubair is an Indian film and television actress. She started her career in 2009 but gained recognition through Colors TV’s Phulwa in 2011. She is immensely popular on TikTok with her charming acting videos, lip-sync videos and creative styles.
Sameeksha Sud: 20.6 million followers.
Sameeksha Sud is an Indian actress and model, who is famous for comedy video clips, dance videos and performs lip-syncs on TikTok.
Avneet Kaur: 20.1 million followers.
Avneet Kaur is a leading actress in the Indian Television industry. She rose to fame with the reality show Dance India Dance Little Masters and also playing a leading role in one of the famous daily soap Aladdin-Naam Toh Suna Hoga.
Garima Chaurasia: 18.8 million followers.
Garima Chaurasia is an Indian model, internet influencer and famous TikTok star from India. She is known for her dance moves and lip-sync, comedy clips on TikTok.
Lucky Dancer : 16.4 million followers.
Lucky Dancer is an Indian dancer, model, social media influencer and TikTok star. He is primarily known for posting dancing and lip-sync videos on TikTok.
Oye indoori: 15.7 million followers.
He is an actor, comedian and an entertainer. He is from indore city. He is known for making prank videos.
Aashika Bhatia: 14.9 million followers.
Aashika Bhatia is a leading actor and social media influencer from Mumbai. She started her career as a child artist in the Indian TV industry. She attracts her audience with colourful and interesting music videos featuring her friends and family.
Manjul Khattar: 13.4 million followers.
Manjul Khattar is popular for his quirky lip-syncs and comic video clips. He is also a professional singer and guitarist.
Nagma Mirajkar: 13.1 million followers.
Nagma Mirajkar was working as a business developer for a leading hospital in Mumbai before becoming a social media celebrity. Her stylish dancing videos have earned her the title of TikTok style guru.
Vishal Pandey: 12.1 million followers.
Vishal Pandey is a tiktok sensation. He is famous for his lip sync and romantic videos.
Saloni Singh: 11.2 million followers.
Saloni Singh became famous after making lip sync videos on Deepika Padukone’s songs and dialogues.
Yashi tank: 9.8 million followers.
She is a fashion designer and a tiktoker. She went viral on the internet after making a video on “Gussa year tad Dah hi nahi “
Gaurav Arora: 9.1 million followers.
Gaurav Arora is a content creator went viral on social media and tiktok due to his resemblance to Virat Kohli.
Rugees Vini : 8.5 million followers.
Rugees Vini is a famous Indian Tik Tok star, model and influencer. She became famous by making a short dancing video on Boht Hard rap part of Machayenge with her friend Gima Ashi (Garima Chaurasia).
Manav Chhabra : 6.3 million followers.
Manav Chhabra’s TikTok channel is a complete entertainment package from comedy to transition and amusing music videos. His first video in 2016 was inspired by the famous song ‘Me Myself and I’ by G- Eazy.
Heer Naik : 3.4 million followers.
Another popular TikTok influence, Heer Naik is also a representative for TikTok India. Heer is popularly known for her transition skills, and this made her win the TikTok transition badge.
Disha Madan : 3 million followers.
Disha Madan is known for her awesome dancing skills and cute dubsmash videos. Her lip-syncing videos to the sounds of Charlie XCX and Martin Tungevaag has earned her 3M followers. She is also an entrepreneur with a dance studio known as Dance Corp.
Ahsaan Channa : 3.4 million followers.
Ahsaan Channa started her career as a child actor in Bollywood films. She has acted in several popular movies such as Kabhi Alvida Naa Kehna and My Friend Ganesha. Her humorous lip-sync videos have made her a huge TikTok star.
Noman Uzair Khan: 3 million followers.
Noman is from Delhi and he is popular for making funny videos.
In order to start a TikTok influencer marketing campaign, brands need to find reputable TikTok influencers to partner with. We help here with our selection criteria when selecting influencers to represent the brand. To Execute TikTok influencer marketing campaign in India contact us.
We had done an influencer marketing campaign for Hotel Meenakshi Udaipur – one of the best hotels in Udaipur.