How to drive sales using influencer marketing in easy steps.

Influencer marketing is a form of marketing relying on leveraging influencers (like bloggers, vloggers, social media personalities, and more) for marketing campaigns to promote a brand or product or services. As per statistics, 81% of marketers who have tried influencer marketing found it effective for their sales. As we know, word of mouth is the most successful marketing strategy and influencer marketing is considered the social media equivalent of “word of mouth.” So a marketer must know how to drive sales using influencer marketing.

Influencers give brands increased reach along with awareness among a new pool of consumers while broadcasting advertisements with a human feel. Most brands encourage influencers to use their own words to maintain an organic and conversational approach and they can mention that it’s a sponsored/paid promotion.

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How to drive sales using influencer marketing.
PC – salesforce.com

One common influencer marketing campaign goal is to drive sales. But before starting a campaign, we need to stop and think about what we want to achieve and ensure the campaign is set up to achieve that. Here are some strategies we can use in our influencer marketing campaign if our focus is on driving sales.

Affiliate programs:
Affiliate marketing is a mutually beneficial arrangement where an influencer earns a commission for their influence thereby promoting the brand and influencing its sales.

Discount Codes:
Providing a discount code to the influencers to share with their audience is another great strategy to generate sales.

Boost influencer posts:
If an influencer has created great content featuring your brand as part of a collaboration, you can boost the content to your audience, or to a wider targeted audience!

Utilize a variety of different social media channels and content styles
If an influencer has a blog, Facebook page, and an Instagram account, its best to utilize them all for reaching new people who prefer different styles of content.

Blog posts:
Blog posts are a great way to create long-form content and to share a lot of information, also include links to different products and landing pages which makes it easy for consumers to purchase the product.

Regram influencer content and do shoppable links:
Repost and program influencer content in a timely manner after it goes live on the influencer’s account, and include shoppable links. This will make it really easy for them to continue through the purchase flow once they land on your Instagram.

Exclusive offers:
Coupling influencer collaboration with a special offer available for a limited time creates a sense of urgency and an incentive to make a purchase after they see the influencer post.

Product collaborations:
Doing a product collaboration with macro-influencers can be massively beneficial for your brand. Consumers really trust influencers and their opinions, so if their name is on a product or attached to a product, they are going to trust it even more.

Align with the right influencers:
Finding the right influencers to promote your brand is the most important thing when your goal is to drive sales. Selecting the right influencers from the relevant industry means their followers base will be the brand’s targeted audiences.

It has been proven time and again that Influencers utilized in the right way indeed help to drive sales for brands. I hope, now you know that how to drive sales using influencer marketing

If you wish to run an influencer marketing campaign get in touch with us.

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