How to become an Influencer
Read fully if you want to know How to become an Influencer.
Source : hotmart
What is an Influencer?
The term Influencer sounds lucrative and is very popular since few years. It covers a wide range of individuals from regular college students to house wives to full time bloggers and even celebrities.
An influencer is an individual having a good following in a particular niche. Someone who has the power to affect purchase decisions of others because of authority, knowledge, position or relationship with audience. Influencers are not simply marketing tools, but rather social relationship assets with which brands can collaborate to achieve their marketing objectives.
Social Media Influencers:
Social Media Influencers make regular posts about required topics on their preferred social media channels and generate large followings of engaged people who pay attention to their views. Brands love social media influencers because they can create trends and encourage their followers to buy products they promote.
How to become an Influencer?
The basic steps towards becoming an influencer are:
Identify your Niche :You can select any one or more of these categories from Travel, Lifestyle, Fashion, Food, Beauty, Sports, Gaming, Entertainment, Tech, Health and Fitness.
Pick your Platform : Platform can be Twitter, Facebook, Instagram, YouTube, TikTok or Blogging Portals. Choose the platform as per your content choice and convenience. Like at Twitter and Facebook you mostly need to post text content whereas TikTok is all about creating videos and Instagram also requires images and videos – all graphic content.
Share Content : Start sharing good quality content that engages people. Right from sharing personal updates to good humor or latest happenings to content from your niche, be active on your social media account and respond to the people who engage with you.
Gather Followers: The next step is to have some audience and loyal fan base. Getting fake followers is never a good option. Its always better to engage with genuine users and gather an audience who will interact and engage with the content you share.
Collaborate : Once you have a good number of followers, its time to collaborate with other influencers or brands or social media agencies. To start with you can do some posts and content without anything in return. This helps build relationships and also shows your skills and promotional talent. Once your social media account/channel is active and gathers engagement, its time to get into Influencer Marketing fully.
Social Media Influencers can further belong to different categories like Celebrities, Bloggers, Content Creators, Macro Influencers, Micro Influencers etc. It all depends on the number of followers, reach, target audience, engagements and popularity of the individual social media account.
Perks of being an Influencer:
Nothing in world is free. As an influencer, you can choose to get something in exchange of promoting the brands. The payments for Influencers can either be monetary or based on barter system. In monetary payments, brands and agencies pay the influencer a pre-decided amount of money for pre-decided promotional tasks. In barter system, brands give their products/goodies/services/stay packages etc in exchange for the promotional tasks done by the influencer.
Contact us if you wish to start an influencer marketing campaign.