Category of influencers
You must know the category of Influencers. In this age of active Social Media, Influencer Marketing is a form of social media marketing. It involves endorsements and product placements from influencers, people and organizations who possess an expert level of knowledge and/or social influence in their respective fields.
The Start of Influencer Marketing :
The year 2010 saw the rise of Influencer Marketing in India on Social Media. It started somewhere around Amazon connecting Facebook with its brand so consumers could see what their friends and family members were buying and be influenced. In 2015, Airbnb took influencer marketing one step further by collaborating with Mariah Carey to share the experience of staying at luxurious Airbnb properties with her fans on social media. Day by day, all brands adopted Influencer Marketing to promote their products, services, videos, new launches, events and more.
When planning a social media campaign, the right selection of influencers plays a vital role as it helps to achieve the goal by reaching the targeted audiences. Identifying the right Influencers helps to make the campaign a successful one. Social media influencers can be categorized based on platform or reach.
Based on Platform: Social Media Influencers can be active and influential on Twitter, Facebook, Instagram, YouTube, and TikTok. Below are the Category of Influencers.
Twitter: Twitter is currently the most popular platform for trending brand hashtags, campaigns and sharing personal opinions.
Facebook: Influencers can promote brand posts, videos, products and services on Facebook thus reaching all their friend lists and followers across the World.
Instagram: Instagram Influencers share brand information with images/videos through their posts and stories. Instagram is most popular when brands want to promote graphic content.
YouTube: YouTube Influencers mostly have their YouTube Channels with a good number of Subscribers and gather a large number of views on all their videos quickly.
TikTok: TikTok is the latest and most popular short video app used by a mass number of young people in India. With music, fun, and entertainment, TikTok content reaches and connects with people instantly.
Based on Reach: Social Media Influencers can also be categorized based on their Reach and Profile
Celebrities / Verified Accounts
These influencers are celebrities and popular names from various fields like Bollywood, Cricket, other Sports, TV Channels, Columnists, Fitness Trainers and more. They have mass followers across India. Anything they share on their verified accounts reaches huge audiences instantly and creates an impression on people.
Macro Influencers /Bloggers:
These influencers are popular names over social media with a huge followers base. They are regular people from different fields but having a huge online presence and anything they share on their accounts creates an impact on the followers. They can easily bring traffic and drive engagements on brand websites, videos, etc.
Micro / Regular Influencers:
These are the influencers having normal social media accounts for their day to day interactions, reading news and catching up on trends. They don’t belong to any particular field but do have preferences over the category of content they share on their accounts. Like automobile influencers, technology influencers, fashion influencers, mom influencers, food influencers, etc. They help to spread the word about the brand over social media channels and help in trending the brand Hashtags.
Different categories of influencers across different social media networks have their own reach and audiences that follow them, so the right selection of influencers is essential to achieve the goal via the social media campaign.
If you are willing to run an influencer marketing campaign in India. Please contact us.
also, visit tiktok influencers.