We are an influencer marketing agency in india and execute influencer marketing campaigns to deliver massive brand awareness and engagement.
HOW DO WE DO?
We understand the brand’s requirements carefully and plan influencer marketing campaigns accordingly. Then we execute the influencer marketing campaign through the most relevant influencers and provide detailed report in the last. We believe in Quality above Quantity and ensure that the right content is marketed.
WHO ARE OUR BRAND ADVOCATES?
We are one of the oldest influencer marketing agency in india. We have a big pool of influencers on all social media platforms. Our influencers create highly influential & creative content. We can execute the influencer marketing campaign even on very short notice. We monitor the campaigns in real time and provide a detailed report. We provide cost-effective influencer marketing solutions.
WHAT WE DO ?
Check what’s our client Say about us
We got associated with HDK Digital for running Twitter Campaigns for our brand. We realized that we got an excellent platform for our brand to increase reach and get connected with the target audience. HDK Digital helped us generate potential leads and sales, increasing brand awareness, creating positive reviews amongst target audiences, building a strong customer support channel, and much more.
Cox & Kings
It was a pleasure to be associated with HDK Digital. They over-delivered and the campaign performed really well in terms of creating brand awareness and engagement. Kudos to Hitesh and his wonderful team. They have a massive pool of influencers with a wide range of campaigns
We Highly recommend Hitesh and his team at HDK digital. They have helped us with several outreach campaigns, all of which were executed flawlessly and on time! Two thumbs up to team HDK Digital!
Arata Zero Chemicals
We got associated with HDK Digital for ORM for our restaurant brand. HDK Digital helped us to be socially credible, target the most appropriate audience, being cost-effective, generating authentic user content and bringing the best goodwill for our restaurants and hotels.
Hotel Meenakshi Udaipur
What’s influencer marketing ?
Influencer marketing is a form of marketing that helps to influence someone. This thinking confuses influence with popularity. The act of influencing requires a specific result, a change in thinking or behavior. An influencer, therefore, is someone who has the power to influence the perception of others or gets them to do something different.
A specific niche can be targeted using the correct set of influencers. Influencer marketing can make your brand go viral on social media if it’s done smartly. A balanced combination of celebrity influencers and commoners influences the perception of others.
Influencer Marketing relates to a kind of social media marketing that involves product placements from influencers, endorsements and much more. It also includes people and organizations who have expert knowledge and influence in their respective fields of expertise.
Why influencer marketing?
Influencer marketing helps to increase brand awareness among the relevant audience and increase social media engagement. An Influencer is someone who helps other people buy from you.
Influencers must have a combination of three key factors reach, contextual credibility and salesmanship. The higher these three factors, the higher they influence the potential of an individual.
Influencer marketing is important as consumers normally trust content and recommendations from influencers. This is because they get an honest opinion from the influencers. Social media channels are the platforms where influencers get to connect with the consumers and devise essential marketing strategies.
Ways to use – influencer marketing Platforms in India
All brands have product launches and promotional events. Influencers help cover the events and share live updates about the events. They can also create pre and post-event conversations. This will help a brand get better coverage.
Influencer meetups are specifically designed for influencers to come together, discuss, and learn more about how to enhance power and work with their favorite brands.
Ratings and Reviews:
Ratings and reviews are the most important sources of information during the consumer buying process, ahead of other digital and offline touchpoints including search engines, e-commerce platforms, and television advertising.
Through ratings and reviews, the opinions and customer feedback can be captured easily. Furthermore, ratings and reviews have drastically changed the way businesses buy and sell on online and offline platforms. Through ratings and reviews, consumers have a clear voice in the business cycle and this is how appropriate feedback is given directly to the businesses.
Influencers help in creating engaging content for a brand. This can help increase the reach of a brand. They can create different kinds of content like giveaways, contests, videos, live streaming, etc. It is obvious that engaging and effective content drives more traffic to your website and engages
the target audience. Through engaging content, much value is added for the visitor. Also, you can encourage the leads to learn more about your brand and reach out effectively.
Category of influencers
Through celebrity influencers, it is most likely that your brand or company is positioned amidst millions of prospective clients or customers. This, in turn, gives much more exposure to your business.
To start with, it is important to select a specific celebrity that precisely matches the targeted market niche. Thereafter, the celebrity would ask you to send along specifics that need to be included in the influencer marketing campaign. Lastly, it would be important to closely monitor the number of likes and views, so as to determine the return on investment for your business. If you are looking for such celebrity influencer marketing platform In india then connect with HDK digital which is #1 influencer marketing agency where brand meets celebrity.
Macro-Influencers are those influencers that are characterized by having a large number of followers. These include celebrities who reach large audiences as well as many more personalities who have similar reach through social media. There are various advantages of working with macro-influencers such as a wide audience range translating to more reach, higher level of professionalism and much more.
Micro-Influencers are those influencers who are categorized by their smaller number of followers. They have higher audience engagement rates as compared to macro-influencers. Micro-Influencers are able to develop personal relationships with followers who show genuine interest in their content, which in turn leads to genuine support for sponsored posts. The advantages/benefits associated with micro-influencers are less investment, reach to a new niche audience, high conversion rate, possibility of working with many influencers simultaneously, ability to generate increased sales, and much more.
The Commoners mostly refer to the common man or the masses of ordinary people with negligible influence. These are neither celebrities nor any known personalities; neither do they have any royalty or nobility. This group of people does not hold much capacity to influence consumers.
Growth of Influencer Marketing Agency In India
Influencer marketing is no more an option as it a becoming a go-to choice for businesses and brands. The associated high ROI and conversion rates have motivated marketers to allocate separate budgets for influencer marketing campaigns. Influencer marketing has become a norm for businesses, regardless of their sizes and niches. As marketers have become more aware, growth is expected as new strategies are being developed to make campaigns much more effective.
Market statistics via Influence Marketing agency in India :
As per statistical research, it is estimated that 65% of influencer marketing budgets will increase in 2020. Instagram ranks at #1 as it is considered to be the most impactful channel for influencer marketing. Other important social media channels include Youtube, Facebook, Twitter, Linkedin, Pinterest, Twitch, Snapchat, and others. Snapchat is considered as the least preferred channel for influencer marketing. Instagram stories are widely used format followed by Youtube videos and Instagram videos. We at HDK digital is Number Influencer marketing Agency in India with result driven approach and Strategy. Influencer Marketing Platform is a custom software solution designed to assist brands with their Influencer Marketing Campaigns. Get in touch today with your requirements.